#16 4 Components Of Great Advertising

Have trouble knowing where to start with ads? You're not alone. Many ecommerce business owners just like you just launch something and hope for the best.

And when it doesn't work, they have no idea what to fix.

There are actually 4 components that make an ad really great. In this episode, I'm explaining each of the elements:

• Your offer and how you position it.
• The audience and taking their temperature. (Cold, warm, or hot?)
• Your actual ads: copy and creatives.
• Your workflow, including the mechanics of setting it up, as well as optimization.